Offer something intangible in return: Just because the campaign does not deal out rewards does not mean backers shouldn’t feel rewarded. Demonstrate how every dollar will go towards furthering the cause—how every backer makes a difference. Do this through photos, stories, events, statistics and more.
Always follow up with those who have previously donated and ask them what they liked and didn’t like about your organization. Crowdfunding demands transparency, so these people will likely know a lot about the operation. Determining your strengths and weaknesses from the donor’s point-of-view will help in regards to the two value proposition strategies above.