When To Upsell Your Crowdfunding Campaign
Plan to upsell before the first day. This allots ample for you to structure follow-up messages, reminding backers of unpublicized products and perks available only to them. Since upselling necessitates additional production, though, it may be best to leave it until the end. That way, if the campaign needs rescuing there’s a fallback plan in place. Conversely, if the project has done well, the add-ons can grow into a stretch goal. If unfamiliar with this term, read up on stretch goals here!
How else might a project use upselling?