Tuesday, 14 April 2015

Crowdfunding Takeaways Not Involving Money!

Crowdfunding Takeaways Not Involving Money!

One commonly overlooked Crowdfunding takeaway is the operational data gleaned through a project’s early stages. For rewards projects especially, the chosen manufacturer and distributor impacts future production decisions. Moreover, projects learn about their product’s functionality and usability through prototyping and selling. Thus, Crowdfunding settles many of the uncertainties new businesses face.

Sunday, 12 April 2015

Strengthening Value Propositions for Non-Profit Crowdfunding!

Strengthening Value Propositions for Non-Profit Crowdfunding!

Offer something intangible in return: Just because the campaign does not deal out rewards does not mean backers shouldn’t feel rewarded. Demonstrate how every dollar will go towards furthering the cause—how every backer makes a difference. Do this through photos, stories, events, statistics and more.
Always follow up with those who have previously donated and ask them what they liked and didn’t like about your organization. Crowdfunding demands transparency, so these people will likely know a lot about the operation. Determining your strengths and weaknesses from the donor’s point-of-view will help in regards to the two value proposition strategies above.

Saturday, 11 April 2015

How To Upsell Your Crowdfunding Campaign!

How To Upsell Your Crowdfunding Campaign!

When To Upsell Your Crowdfunding Campaign

Plan to upsell before the first day. This allots ample for you to structure follow-up messages, reminding backers of unpublicized products and perks available only to them. Since upselling necessitates additional production, though, it may be best to leave it until the end. That way, if the campaign needs rescuing there’s a fallback plan in place. Conversely, if the project has done well, the add-ons can grow into a stretch goal. If unfamiliar with this term, read up on stretch goals here!
How else might a project use upselling?

Thursday, 9 April 2015

Crowdfunding Schools and Classrooms

Crowdfunding Schools and Classrooms

 Previously, we talked about crowdfunding as a means for students to circumvent rising education costs. Through personal crowdfunding campaigns, students have tried myriad tactics to obtain loans, investments and donations.

Tuesday, 7 April 2015

Hot To Upsell Your Crowdfunding Campaign!

Hot To Upsell Your Crowdfunding Campaign!

Retailers perform upselling all the time—especially during the holidays. Basically, it involves pitching a pricier version of a product or suggesting add-ons to improve it. While some crowdfunding projects use extensions and embellishments as perks themselves, holding a few back might prove advantageous if the campaign tapers off before its end. So let’s dig deeper into ways you can upsell your crowdfunding campaign.

Tuesday, 24 March 2015

Multi-Platform Crowdfunding: Bad Form? - CrowdClan

Multi-Platform Crowdfunding: Bad Form? - CrowdClan

 Months ago, we published an article discussing simultaneous crowdfunding.
The comments generated warrant further investigation of the topic. To
begin, we must first distinguish the two practices to which this term
refers: the act of running multiple projects across several platforms
and the act of setting up a single project on more than one portal. This
post focuses on the latter, something we’ll call multi-platform crowdfunding.

Monday, 23 March 2015

Integrate Your Offline Crowdfunding Efforts

Integrate Your Offline Crowdfunding Efforts

 Regardless of its popularity, digital marketing does not reach
everybody. The competition for a user’s attention website-to-website is
immense, so even avid browsers commonly miss relevant CTAs, trends and
other activity geared towards them. While crowdfunding demands an online
aspect, localized projects may see better results by targeting those
directly within their communities. However, for offline crowdfunding to work, project creators must convert that support into online funds.

Friday, 20 February 2015

Debt Crowdfunding Risks: How Safe Is It For Investors? - CrowdClan

Debt Crowdfunding Risks: How Safe Is It For Investors? - CrowdClan

Note the above portal features and then ponder the listings themselves. Higher rates often promise bigger returns, but also steeper risks. In this sense, the safety of debt crowdfunding ultimately rests on the investor’s ability to make informed decisions. This means investing conservatively and diversely.
Begin by exploring loans suggested by the portal, those boasting a high grade. Ensure not to invest all funds in one opportunity either; Prosper states that investors with at least 100 loans rarely lose money. Feel free to share your own tips below for minimizing debt crowdfunding risks too.

Thursday, 19 February 2015

Decentralized Crowdfunding: What’s It About?

Decentralized Crowdfunding: What’s It About?



The world’s largest crowdfunding websites require registrants to pay after listing and fundraising. Often, crowdfunders must also meet a set of qualifications to launch, such as project type, financial goal and market readiness. Doing so reassures donors and investors of legitimacy and safety. To act as the mediator between crowdfunder and investor, the portal typically takes a cut above 6% plus transaction fees.
In the past, some platforms have experimented with flat rates and no fees. Interestingly, a new trend aims to go further, introducing decentralized crowdfunding. Decentralized crowdfunding builds off bloackchain technologyand enables crowdfunders to setup campaigns in environments undictated by strict requirements and ardous registration processess. Moreover, since rooted in bitcoin, the model eliminates the need for moderation and thus vetoes portal fees. So far, this form of crowdfunding suits “micro-projects” best, though it’s quickly gaining traction on the market.

Thursday, 29 January 2015

How Crowdfunding Campaigns Acquire Product Endorsements

How Crowdfunding Campaigns Acquire Product Endorsements

Tips On Collecting Product Endorsements From Celebrities, Experts And Industry Leaders

Ever see logos at the bottom of a crowdfunding page? Many projects list sponsors, endorsers, reviewers and vendors to legitimize themselves. Yet gleaning such support can be challenging, especially sponsorships and endorsements. A product endorsement from a conglomerate or expert can accentuate a project’s authority insurmountably. It’s a form of validation all projects should strive for, so let’s explore how projects can acquire endorsements for upcoming campaigns.

Four Strategies For Attracting Product Endorsements

Project owners can solicit endorsements in a number of ways. With that said, it always begins with prospecting: without a list of potential validators, the search will prove futile. Try searching for endorsements within your industry and networks using the following strategies.

Tuesday, 27 January 2015

Should Crowdfunders Conduct Patent Searches?

Should Crowdfunders Conduct Patent Searches?

Patent searches can quickly become overwhelming. To locate anything of use, browsers must first filter through stacks of files. Unfortunately, the patents themselves may use esoteric language and follow undecipherable formats. This is why it’s paramount to narrow your search parameters and identify the patent’s type. For instance, three types of patents exist in the US:

Sunday, 18 January 2015

Crowdfunding for Winemakers A Perfect Pairing!

Crowdfunding for Winemakers A Perfect Pairing!

For instance, Naked Wines uses a rewards-based model that allows customers to pledge $40/month as pre-payment for wines, which typically run 40-60% off retail price. On the market for some time,FundoVino has also helped winemakers by allowing them to receive donations in exchange for “in-kind gifts,” such as bottles, wine-tasting sessions and special thank-you messages. Lastly, watch for CrowdVinoin the New Year, the first global equity-based crowdfunding portal for winemakers. Via CrowdVino, accredited investors can become owners of their favourite vineyards or wineries for just $100 or more.

Thursday, 15 January 2015

Crowdfunding With a Small Budjet

Crowdfunding With a Small Budjet

During your campaign, consider running contests for backers to follow
and participate in, adding said prizes to the final goal (i.e. the
winner gets a free perk upgrade). Crowdfunding with a small budget
requires creativity—strategies that do more with less. In addition,
apply for awards by entering industry competitions. Such things
are supplementary!

Verify the Legitimacy of a Donation-Based Crowdfunding Campaign

Verify the Legitimacy of a Donation-Based Crowdfunding Campaign

Remember, if sceptical of any details, contact the campaign coordinator
directly. Crowdfunding is a social activity, so most projects make
themselves readily available. Take a look through their social feeds to
see what others are saying about them. Reputation is vital to
non-profits, so include this in your research.