Tuesday, 14 April 2015

Crowdfunding Takeaways Not Involving Money!

Crowdfunding Takeaways Not Involving Money!

One commonly overlooked Crowdfunding takeaway is the operational data gleaned through a project’s early stages. For rewards projects especially, the chosen manufacturer and distributor impacts future production decisions. Moreover, projects learn about their product’s functionality and usability through prototyping and selling. Thus, Crowdfunding settles many of the uncertainties new businesses face.

Sunday, 12 April 2015

Strengthening Value Propositions for Non-Profit Crowdfunding!

Strengthening Value Propositions for Non-Profit Crowdfunding!

Offer something intangible in return: Just because the campaign does not deal out rewards does not mean backers shouldn’t feel rewarded. Demonstrate how every dollar will go towards furthering the cause—how every backer makes a difference. Do this through photos, stories, events, statistics and more.
Always follow up with those who have previously donated and ask them what they liked and didn’t like about your organization. Crowdfunding demands transparency, so these people will likely know a lot about the operation. Determining your strengths and weaknesses from the donor’s point-of-view will help in regards to the two value proposition strategies above.

Saturday, 11 April 2015

How To Upsell Your Crowdfunding Campaign!

How To Upsell Your Crowdfunding Campaign!

When To Upsell Your Crowdfunding Campaign

Plan to upsell before the first day. This allots ample for you to structure follow-up messages, reminding backers of unpublicized products and perks available only to them. Since upselling necessitates additional production, though, it may be best to leave it until the end. That way, if the campaign needs rescuing there’s a fallback plan in place. Conversely, if the project has done well, the add-ons can grow into a stretch goal. If unfamiliar with this term, read up on stretch goals here!
How else might a project use upselling?

Thursday, 9 April 2015

Crowdfunding Schools and Classrooms

Crowdfunding Schools and Classrooms

 Previously, we talked about crowdfunding as a means for students to circumvent rising education costs. Through personal crowdfunding campaigns, students have tried myriad tactics to obtain loans, investments and donations.

Tuesday, 7 April 2015

Hot To Upsell Your Crowdfunding Campaign!

Hot To Upsell Your Crowdfunding Campaign!

Retailers perform upselling all the time—especially during the holidays. Basically, it involves pitching a pricier version of a product or suggesting add-ons to improve it. While some crowdfunding projects use extensions and embellishments as perks themselves, holding a few back might prove advantageous if the campaign tapers off before its end. So let’s dig deeper into ways you can upsell your crowdfunding campaign.